There is no shortage of theories on optimizing a site for search engines. The four most important factors are: - Making sure that your site is search engine friendly. Since our site builder generates all the necessary code, doing this is easy. We even provide space for you to to enter in meta-tag data and descriptions and keywords.
- Write content that is relevant
to the subject at hand. This means choosing keywords that you expect people to search on and using them frequently in the text of the website. Our site builder provides a handy keyword density analyzer to show how often words are used on any page. - Submit sites to the important search engines in a format that they prefer. The Made Simply Site Builder will automatically create Sitemaps in a format that Google, Yahoo and MSN can use. These Sitemaps are becoming the standard for defining the pages in a site and making it easier for search engines to look through a site and know when it is likely to be updated.
 - Make sure that other important sites link to your site. Having an well structured and relevant website will ensure that other important websites will link to yours.
We believe that no web designer understands a business owners customers as well as the business owner. That is why we are such strong advocates for business owners managing the content of their own websites (with a little guidance). Highly relevant content will outperform flashy web design all day long. |